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The Photographer's Brand™

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Our Story

What is our mission

We equip all photographers with fresh, comfortable clothing they can wear to represent their true passion in life, photography. We empower photographers to get outside, reconnect with their cameras and nature, and in doing so, embark on a life of great adventure.
A lot of us have a great passion and true love for photography. Sometimes we are pressured or obligated to succeed in a world filled with people who say we need to follow a specific set of rules or techniques in order to succeed.

The truth is your love for photography, your devotion and hard work is what makes you a great photographer. The way you see things may differ from one another and that’s ok. It’s about how you feel when you are behind the lens. How you see yourself and the way you represent who you are. Follow us on our journey to change the photography world and help others like you represent who you are through culture and lifestyle.


Where we started

I started as an influential photographer who seen a need for a better community in the Chicago area and decided it was time to create a new movement. I took on the role of educating aspiring photographers and allowing them to share their culture with others who are like-minded.

Shortly, I created an amazing culture for photographers and a way to represent themselves even when not looking through a camera lens.

Chicago where we started


Represent yourself. Join the movement.
Photogrfr Shutter